Boosting your SEO so your salon lands on Page One of Google's search results can make a world of difference to the number of new clients you lure in. Imaginal Marketing's Lauren Bakos walks you through the basics.
Learn from those who just recently went independent, as well as those who have been doing it for years, what it’s REALLY like to take the leap to becoming an independent salon professional.
Alana Biagioli — Brand Partnerships Manager, Beauty, TikTok — presented during Aveda Congress about how to use the platform and what’s trending in the HairTok subculture.
At Sola Reconnected, Pureology's Jamie Wiley shared tips for using social to recruit new clients, promote your business and engage your existing audience.
Tracy Vinson @mobilemanicurist helps nail technicians get on the right path with their business by looking at service prices and how to add value to every appointment.
Vinson, the creator of "Bankrupt to Booked Up" will join NAILS for a free webinar on business-building for nail techs. Here, Vinson talks to NAILS about how she started out as the Mobile Manicurist and quickly built a clientele.
This online education platform will provide vital tools for both professionals and hobbyists seeking accredited experience, and allow students to professionalize their creativity.
If you can build a small yet dedicated following on social media, you could become a “micro influencer,” gaining exposure, growing your clientele, and building your brand.
Julie Kandalec is the real deal in the nail world. She has done just about everything as a celebrity manicurist including fashion week, editorial and advertising campaigns and red carpet. Here she gives her top tips on working with celebrities as well as some of her favorite (and not so favorite) moments in her 20 year journey.
CBD products have become popular as a natural way to relieve pain, increase wellness, and promote relaxation. These products have many health benefits and are ideal for a salon or spa setting, but it’s important to understand the product before you begin offering it in your salon.
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